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If your company is not present on the Internet, almost no one will know about it. In modern conditions, a business that wants to achieve significant success cannot do without a website and pages in social networks. A quality and convenient website helps to attract and retain customers. Unfortunately, not all businessmen responsibly approach the creation of an Internet representation. The main mistakes in website development will be discussed in today’s blog post from Filio Force company.
Lack of clear terms of reference
The phrase – ‘Make me like the competitor, only better’ – is a direct path to failure. Lack of clear terms of reference leads to an increase in development time by 30-50% and to budget overruns by 20-40%. This is because without an accurate understanding of your goals, objectives and business features, it is simply impossible to create a website that will benefit you.
Before contacting developers, answer a few questions for yourself:
- What tasks should the site solve?
- Who is your target audience?
- What actions should visitors take on the site?
Remember: a website is not just a set of beautiful pictures, it is a tool that should generate income. Without clear terms of reference, you risk getting a site that does not fulfil its functions.
Saving on analytics
‘Let’s get right to the design,’ say those who don’t realise that quality analytics can significantly increase conversion rates. Analytics is the foundation of your website, say the experts at Filio Force Canada. If you skip this step, you risk getting a beautiful but useless showcase. Websites that were developed with detailed analysis of competitors and target audience get 70% more leads than those where analytics was neglected.
Ignoring the mobile version
In 2024, more than 60% of traffic to websites will come from mobile devices. So not having a mobile version now is simply not an option – you will be losing 60% of your visitors. In July 2024, Google announced that websites without a mobile version will not rank in search results.
Therefore:
- make sure the site will work flawlessly on mobile devices;
- check design adaptation, correct display of fonts, indents and other elements.
- remember: it is important not only to have a mobile version, but also its quality, otherwise users will simply go to a competitor.
For more information about the mobile version of the site and the requirements for it, see Google’s documentation.
Neglecting SEO during the development phase
Intending to tackle SEO later, when the site is already up and running, leads to months and sometimes years of invisibility in search engines. Statistics show that 75% of users never go further than the first page of a search engine. SEO is not something that should be added later, it should be built into the structure of the website from the very beginning.
SEO specialist should be involved at the stage of designing the structure of the site. This will help you to build the right hierarchy of pages and take into account all the important elements to improve indexing. Spending on SEO is not an extra expense, but the foundation of your online presence.
Underestimating post-production
Launching a website is not the final job, it is only the beginning, summarise the managers of Filio Force Inc. A website is a living organism that requires constant care and development. Discuss with the developers in advance the issues of technical support, updating and development of the site. Regularly analyse user behaviour, make changes and improve the site. This will help not only to retain current customers, but also to attract new ones, so that the site brings real benefit to your business.
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AR-technologies: combining real and virtual worlds
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Specialists from Filio Force Inc. talked about the development and application of AR technologies.
Complex site promotion = project development
Every business owner focuses their resources on making their business thrive, increasing sales and growing profits. If you are an e-commerce business, you have a website that is the storefront for your shop or service. Naturally, you want your product pages, services or articles to rank highly in search engine results. Therefore, your website needs comprehensive promotion. The main aspects of this are described by the specialists at Filio Force Inc.
PHP and Laravel. What it is and how it is used
Filio Force Inc. specialists use various modern IT technologies in their work. Today we will look at the programming language.
Machine learning. How it helps in life and business
Machine learning is a branch of artificial intelligence that focuses on creating systems that learn and evolve based on the data they receive. Self-driving cars and voice assistants on smartphones are technologies based on machine learning. Self-driving cars use computer vision technology. Voice assistants use speech and sound recognition technology.
SaaS Solutions. Benefits for users and developers
Software as a Service (SaaS) is a subscription-based software licensing model. The provider develops and maintains applications, programs, places them in the cloud and makes them available to the user. The customer pays for access and receives an out-of-the-box tool.
What PWA can do for your business
If your company is not present in the digital world, consider that no one knows about it. Nowadays, people look for almost all the information they need on the Internet. Therefore, if you want your business to be successful, you must have an online presence. This requires a website and preferably a mobile application that your customers can install on their smartphones. However, not all businesses can afford to develop both a website and an app. The solution is PWAs.
Progressive Web Applications (PWAs) are applications built using web technologies that can be installed and run on all devices from a single code base. This is the definition provided by Microsoft.
Code quality: automation of verification and tools
Good code is clean code. Code quality affects the quality of software, its safety, security, and reliability. It is also a parameter determining the level and professionalism of developers.
The important stage in the process of development of any software is code checking. To do it manually is labour-intensive, troublesome, long and, as the result, expensive. Automation of the processes makes life of engineers easier and raises the efficiency of the development process itself. A serious verification system is able to generate test logic and run tests by itself to identify errors.
Cybersecurity. Can you be hacked with ChatGPT?
ChatGPT is an artificial intelligence (AI)-based model. It learns from massive amounts of data and uses contextual data to improve the quality of its responses. Why is ChatGPT so controversial? On the one hand, the chatbot is a useful online security tool, but at the same time, hackers and cybercriminals are already interested in it.
What is a PaaS platform?
PaaS – Platform-as-a-service. You don’t need to create your own solutions and tools to develop and use complex systems. You can use PaaS, which has everything you need. In the past, developers had to pick and buy a lot of different tools from different vendors. You had to maintain and integrate them, and they needed constant oversight. As the digital product develops, the number of tools used increases, and auxiliary solutions appear. As a result, everything becomes complex, and business processes become cumbersome and unmanageable.
Trends in e-Commerce
Mobile gadgets will dominate eCommerce.
This trend is supported by the increase in sales: in particular, in 2023, revenue from global retail sales through smartphones rose to 3.57 trillion dollars, compared with a “modest” 2.91 trillion dollars a year earlier. This is not surprising given that there are already 5.3 billion smartphone users worldwide, which is the vast majority of the world’s population.
ERP system implementation
ERP system or production resource planning system is a software that helps to keep records, plan and distribute all tangible and intangible resources of the company – finance, inventory, raw material stocks and even personnel. Thanks to a competent integrated approach it is possible to increase the productivity of the enterprise, reduce costs, reduce downtime, increase efficiency and, accordingly, profits. This is why such solutions are extremely popular. Implementation of ERP in production requires a careful and thoughtful approach, thorough preparation and readiness for changes on the part of both company management and all its employees.