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Every business owner focuses their resources on making their business thrive, increasing sales and growing profits. If you are an e-commerce business, you have a website that is the storefront for your shop or service. Naturally, you want your product pages, services or articles to rank highly in search engine results. Therefore, your website needs comprehensive promotion. The main aspects of this are described by the specialists at Filio Force Inc.
Benefits of a comprehensive approach to website promotion
Comprehensive website promotion is aimed at solving problems related to online sales and internet marketing. Comprehensive promotion is a competently optimised website, constant improvement of traffic quality and, as a result, stable growth of conversion of visitors into buyers.
Why is it necessary to use complex promotion? This approach is the most balanced, because all areas of promotion are significantly interrelated. This method of promotion combines the advantages of all advertising and search engine optimisation tools. This approach is the right way for the comprehensive development of the project.
What is complex promotion?
Promotion is a set of activities aimed at increasing the profitability of a resource by increasing its visibility among target users on the Internet, its traffic and its conversion rate. To achieve these goals, several traffic channels are used simultaneously: search engine optimisation, contextual advertising, social networks and content marketing. This guarantees high efficiency, as each of these channels is complementary when used correctly.
Before starting any promotional work, the site undergoes a thorough audit, during which experts identify its strengths and weaknesses. The analysis of the visual and technical components makes it possible to determine the usability of the resource for users and to eliminate typical optimisation errors.
The traffic generated by contextual advertising helps to improve the site’s behavioural factors in the early stages of SEO promotion and also ensures that applications are received in a short period of time.
SMM promotion and targeted advertising will help to increase the loyalty of the target audience, engage with potential customers and also contribute to search engine promotion.
Working with the site on SEO promotion increases the quality of pages, making them more relevant to specific queries and user expectations. This, in turn, will have a positive effect on the participation of ads in the ad auction and can increase the valuation of the ad cabinet to lower the cost of the bid. It should be noted that there is an overlap of around 25-30% between contextual and organic traffic. This means that using both advertising formats in parallel significantly increases the reach of the target audience.
Context allows you to quickly assess the real conversion rate of a query, so you can find out which of them is worth betting on before you start SEO promotion, reducing the likelihood of unjustified and expected planning errors. After analysing the results of SEO and contextual advertising, you can adjust the paid promotion budget more flexibly by reallocating it to less expensive queries.
Naturally, the greatest investment in promotion is required in the first few months of operation. After that, the cost of promotion can be reduced significantly. This is made easier by the fact that when one channel is switched off, the other continues to work. This will be particularly important in later periods when you begin to receive a steady flow of leads from search.
Expected results
- Increased marketing ROI;
- Improved search engine results, increasing your company’s visibility;
- Reduced exposure to seasonal fluctuations;
- Increased number of applications;
- Increased conversion rates;
- Reduced advertising campaign costs;
- Reducing the cost of customer acquisition.
Complex promotions should only be carried out by professionals, as this approach requires the use of knowledge in different areas. Contact Filio Force Canada – we will be happy to answer all your questions and offer tailor-made solutions for your business.
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Augmented Reality (AR) is an environment that augments the world around us in real time. It is created by projecting digital information (text, images, graphics, video) onto the screen of various devices. This adds artificial elements and new information to the real world. This is done using devices such as tablets or smartphones. Of course, software is also required.
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Filio Force Inc. specialists use various modern IT technologies in their work. Today we will look at the programming language.
Machine learning. How it helps in life and business
Machine learning is a branch of artificial intelligence that focuses on creating systems that learn and evolve based on the data they receive. Self-driving cars and voice assistants on smartphones are technologies based on machine learning. Self-driving cars use computer vision technology. Voice assistants use speech and sound recognition technology.
SaaS Solutions. Benefits for users and developers
Software as a Service (SaaS) is a subscription-based software licensing model. The provider develops and maintains applications, programs, places them in the cloud and makes them available to the user. The customer pays for access and receives an out-of-the-box tool.
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The important stage in the process of development of any software is code checking. To do it manually is labour-intensive, troublesome, long and, as the result, expensive. Automation of the processes makes life of engineers easier and raises the efficiency of the development process itself. A serious verification system is able to generate test logic and run tests by itself to identify errors.
Cybersecurity. Can you be hacked with ChatGPT?
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What is a PaaS platform?
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Trends in e-Commerce
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